Unit economics
Price the trust layer; reuse the intelligence layer.
Current pricing remains bracketed until founder inputs arrive. The purpose is to expose cost drivers and investor-grade model inputs.
| product | unit_price_placeholder | unit_cost_components | margin_logic | critical_metric | open_inputs |
|---|---|---|---|---|---|
| Individual membership | EUR [x]/year | onboarding; content allocation; events allocation; platform support | High if content/platform reused | renewal rate | tiers/pricing/benefits/member count |
| Corporate membership | EUR [x]/company/year for [n] seats | account management; briefings; platform seats; event access | High recurring if retained | net revenue retention | seat bundles/entitlements/buyer persona |
| MSB sponsorship | EUR [x]/event or series | venue; production; speaker; hospitality; acquisition | Medium/high if repeatable | sponsor renewal | event history/sponsor package/event cost |
| Ticketed format | EUR [x]/participant | venue; catering; production; event ops | Capacity/utilization driven | attendance and contribution margin | capacity/pricing/cost per attendee |
| Intelligence subscription | EUR [x]/user/year or company/year | analyst/editorial time; platform; distribution | High after content engine built | subscriber retention | content cadence/pricing/subscriber count |
| Expert/advisory add-on | EUR [x]/workshop/call/retainer | expert fees; prep; QA; delivery | Medium/high depending expert payout | utilization and repeat purchase | expert pool/pricing/compliance |
| Secure platform license | EUR [x]/enterprise/year | engineering; hosting; security; support; audits | Low early due to build; high at scale | active users/security incidents/build cost | build roadmap/SLA/security budget |
| Infrastructure program | EUR [x]/program/venue package | venue/lease; ops; hospitality; insurance; security | High risk until utilization proven | utilization and fixed-cost coverage | venue model/capex/partner terms/grant rules |